TV-Streaming directly in hearing aids - new elegant solution | red dot award winner

Widex wins design award for new TV-streaming solution


Widex has received a prestigious Red Dot design award for the elegant WIDEX TV PLAY™ that performs as good as it looks 

Widex A/S today announced the launch of WIDEX TV PLAY™ – a high-end TV accessory and streaming solution for WIDEX EVOKE™ hearing aids. 

The sleek and versatile TV PLAY received the coveted Red Dot Design Concept Award for its pleasing design which fits perfectly into modern homes. 

Designed for ease of use
TV PLAY lets hearing aid users enjoy great TV sound effortlessly through their hearing aids by providing direct streaming to both ears. TV PLAY is fast and easy to set up, intuitive to control, and delivers outstanding and stable sound.

TV PLAY drops the ‘boxy’ look of many TV streamers and instead has a futuristic design that blends in beautifully with modern homes. And if you still want the TV PLAY out of site, the slim and discrete design means it can fit behind flat screen TVs with no trouble.

“At Widex we work to ensure that hearing aid users get the most of all aspects of life. We know that TV is an important part of staying in touch with the world around them through news and entertainment programmes. TV PLAY gives them a better and more stable experience that also looks great in their living rooms,” said Jørgen Jensen, President and CEO, Widex.

A 2017 survey* reported that the 65+ population in the U.S. consumes a daily average of 6 hours and 57 minutes of TV. Despite the growing number of mobile and web-based streaming services, watching TV is more popular than ever.

But for some, it’s a struggle to hear the TV. Hearing aid users can find it hard to hear the TV over the other sounds in the room. In fact, some studies suggest that 78% of hearing aid users have trouble understanding things on the TV. 

Maximum streaming stability
With Widex’s patent pending dual antenna technology, TV PLAY offers maximum streaming stability. An easy-to-use app lets users balance the volume of the TV sound with ambient sounds and conversations – or choose just to hear the sound from the TV. 

Shipments of TV PLAY will start in November.

About Widex 
At Widex we believe in a world where there are no barriers to communication; a world where people interact freely, effortlessly and confidently. With sixty years’ experience developing state-of-the-art technology, we provide hearing solutions that are easy to use, seamlessly integrated in daily life and enable people to hear naturally. As one of the world’s leading hearing aid producers, our products are sold in more than one hundred countries, and we employ 4,000 people worldwide. Read more at

About RedDot: Design Concept
The Red Dot Award: Design Concept has been organised in Singapore every year since 2005. Designers, companies and universities from all over the world have the opportunity to enter their product visions and put their whole creative potential to the test. From living to life sciences to communication or security – participants can submit their studies and prototypes in 34 categories. A winning concept receives the distinction “Honourable Mention” or “Red Dot”. Read more at

*Source: Nielsen, Total Audience Report Q2 2017


Andrew Arnold
Corporate Communications
Phone: + 45 25 65 75 47

Gert van Santen
Corporate Communications
Phone:+49 152 028 743 20

EQT (Press office) 
Phone:+46 8 506 55 334

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